You know your churn rate. Do you know what it's costing you?
Three minutes. You'll get the dollar figure, the layer where the revenue is leaking, and whether — if nothing changes — you're eroding, holding steady, or ahead of your industry.
Churn isn't a measurement problem. Most companies track it closely — they just engage it too late, once the customer has already decided to leave. This scores how early retention risk gets defined, detected, and acted on in your business, across the four layers of the Retention Risk Architecture™: Risk Definition, Signal Detection, Intervention, and Governance.
Where you stand today
Answer honestly — the gaps are the point.
Please answer every question to continue.
A rough picture of your business
Estimates are fine. Better inputs give a tighter number.
Optional — sharpen the estimate
Enter the first three to see your estimate.
Your Retention Risk Snapshot
Your weakest layer is — that's where risk is leaking fastest.
ESTIMATED REVENUE AT RISK
A range based on your inputs. The exact figure and the math behind it are in the full Snapshot.
STILL LOCKED
🔒 Your trajectory — whether, if nothing changes, you're eroding, holding steady, or ahead of your industry
🔒 The other three layers — scored individually, not just your weakest
🔒 The exact figure — with every line of the math, annual and monthly
🔒 How you compare — against published churn and first-contact-resolution benchmarks
🔒 Your specific gaps — the exact statements you couldn't affirm
🔒 A printable report — branded, shareable internally
DEMO MODE — access code: . No payment needed to test. Set DEMO_MODE = false in the file before charging for this.
Unlock your full Snapshot
The complete readout: your exact revenue-at-risk figure with every line of the math shown, a sensitivity view so you can see how the number holds, your full four-layer detail, and a branded one-page report you can save and share internally.
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Setup: set your access code and purchase link at the top of this file (see CONFIG).
Retention Risk Snapshot
IF NOTHING CHANGES
ESTIMATED REVENUE AT RISK
WHAT THAT MEANS IN BUSINESS TERMS
Maturity
Weakest layer:
Where the gaps are
These are the statements you couldn't affirm. Each one marks a specific point where retention risk goes undetected or unmanaged.
The Outside View
Your inputs against published benchmarks; your maturity against the Retention Risk Architecture™ standard.
How the number is built
Every figure above comes from the inputs you entered — nothing is assumed behind the scenes.
How the annualized figure holds if churn runs differently
This Snapshot shows you the number. The Assessment is where we work it with you.
The Retention Risk Assessment is a live working session \u2014 we score each layer in depth, defend this figure line by line, and build a prioritized action plan for the layers costing you most. This Snapshot is the starting point; the Assessment is where the fix begins.
CX & GROWTH STRATEGIES